Michelle Tresemer·Jul 6, 2022Make Confident Marketing Decisions without Being a Marketing ExpertAs a leader, inevitably you’ll be asked to weigh in or make a decision involving marketing. If you’re lucky, you understand what the…
Michelle Tresemer·Oct 19, 2021Strengthen Trust in Your Marketing TeamDo you trust your marketing staff and vendors?
Michelle Tresemer·Sep 21, 2021Avoid Living in Reactive Mode with a Strategic Marketing PlanIs your marketing department always on fire?
Michelle Tresemer·Sep 19, 2021Destroy Endless Content Reviews with Clear Brand MessagingEndless review cycles are a marketer’s trap
Michelle Tresemer·Sep 8, 2021A Strategic Marketing Plan Lets You Focus on Marketing Tactics that WorkShiny object syndrome keeps you from focusing on what matters
Michelle Tresemer·Sep 3, 2021When It’s Okay to Stop a Marketing TacticIf you send an email campaign or post on social media but no one is around to care, should you do it again?
Michelle Tresemer·Aug 17, 2021Watch Out for Cracks in Your Marketing FoundationsCracks spread and they spread fast.
Michelle Tresemer·Aug 17, 2021Compounding Marketing Defects in B2B MarketingWhat do compounding defects have to do with marketing?
Michelle Tresemer·Aug 17, 2021Compounding Marketing DefectsWhat do compounding defects have to do with marketing?
Michelle Tresemer·Nov 24, 2020Marketing Dream TeamA colleague of mine asked me today how I would build my marketing dream team if I had 5 FTEs to work with. We were daydreaming about how…
