Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you believe what they tell you right off the bat, or do you get a second opinion elsewhere? Maybe you even Google your question to check their answer. That’s a bad sign. I started…

Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re rushed, anxious, and overwhelmed. You feel like you can’t get it all done. It’s a feeling we all know and hate. We each know when key analyst reports are coming out. We…

Endless review cycles are a marketer’s trap Do you have blog posts and white papers drafted but unpublished? I’ve been there myself. Many times. If I create a blog post or piece of content that doesn’t “feel” right, it usually sits on my desktop for months. …

Shiny object syndrome keeps you from focusing on what matters What if I told you that you don’t have to post on all social media networks? Really. You can stop now. Not every company needs to be on TikTok. Not every company should have 100,000 subscribers to their YouTube channel. Not every company should even be using marketing emails. And…

If you send an email campaign or post on social media but no one is around to care, should you do it again? Let me ask you this: Do you honestly think your customers or prospects would call you to make sure everything’s okay if you didn’t send out your weekly newsletter? Or what if you stopped posting on social media? Do you truly think you’d be missed? …

Cracks spread and they spread fast. If you’re a founder or seasoned CMO, you need to keep an eye out for cracks forming in your marketing foundations. Why? Because cracks spread and they spread fast. In the world of B2B marketing, they often appear as minor mistakes. Maybe you just haven’t been feeling that good buzz…

What do compounding defects have to do with marketing? Let’s learn the concept of “compounding defects.” This is a construction term, but it applies to marketing, too. In short, if your foundation has a small defect, it might not seem like a big deal. But, as the building gets taller, that defect compounds. By the time you build to…

What do compounding defects have to do with marketing? Let’s learn the concept of “compounding defects.” This is a construction term, but it applies to marketing, too. In short, if your foundation has a small defect, it might not seem like a big deal. But, as the building gets taller, that defect compounds. By the time you build to…

A colleague of mine asked me today how I would build my marketing dream team if I had 5 FTEs to work with. We were daydreaming about how we’d build a killer team. …