Michelle TresemerMake Confident Marketing Decisions without Being a Marketing ExpertAs a leader, inevitably you’ll be asked to weigh in or make a decision involving marketing. If you’re lucky, you understand what the…26 min read·Jul 6, 2022----
Michelle TresemerStrengthen Trust in Your Marketing TeamDo you trust your marketing staff and vendors?4 min read·Oct 19, 2021----
Michelle TresemerAvoid Living in Reactive Mode with a Strategic Marketing PlanIs your marketing department always on fire?4 min read·Sep 21, 2021----
Michelle TresemerDestroy Endless Content Reviews with Clear Brand MessagingEndless review cycles are a marketer’s trap3 min read·Sep 19, 2021----
Michelle TresemerA Strategic Marketing Plan Lets You Focus on Marketing Tactics that WorkShiny object syndrome keeps you from focusing on what matters4 min read·Sep 8, 2021----
Michelle TresemerWhen It’s Okay to Stop a Marketing TacticIf you send an email campaign or post on social media but no one is around to care, should you do it again?3 min read·Sep 3, 2021----
Michelle TresemerWatch Out for Cracks in Your Marketing FoundationsCracks spread and they spread fast.3 min read·Aug 17, 2021----
Michelle TresemerCompounding Marketing Defects in B2B MarketingWhat do compounding defects have to do with marketing?4 min read·Aug 17, 2021----
Michelle TresemerCompounding Marketing DefectsWhat do compounding defects have to do with marketing?4 min read·Aug 17, 2021----
Michelle TresemerMarketing Dream TeamA colleague of mine asked me today how I would build my marketing dream team if I had 5 FTEs to work with. We were daydreaming about how…5 min read·Nov 24, 2020----