Is your marketing department always on fire?


Endless review cycles are a marketer’s trap


Shiny object syndrome keeps you from focusing on what matters


If you send an email campaign or post on social media but no one is around to care, should you do it again?


Signs you have cracks in your marketing foundations

Cracks spread and they spread fast.


What do compounding defects have to do with marketing?


What do compounding defects have to do with marketing?




Michelle Tresemer

B2B Marketing Consultant | Guiding B2Bs to Get Control of their Marketing

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