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Michelle Tresemer
Michelle Tresemer

1 Follower

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Jul 6, 2022

Make Confident Marketing Decisions without Being a Marketing Expert

As a leader, inevitably you’ll be asked to weigh in or make a decision involving marketing. If you’re lucky, you understand what the marketing team is talking about. Most of the time, however, it might sound completely made up. You might not be wrong — it might partially be made…

Marketing Strategy Tips

26 min read

Make Confident Marketing Decisions without Being a Marketing Expert
Make Confident Marketing Decisions without Being a Marketing Expert
Marketing Strategy Tips

26 min read


Oct 19, 2021

Strengthen Trust in Your Marketing Team

Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you believe what they tell you right off the bat, or do you get a second opinion elsewhere? Maybe you even Google your question to check their answer. That’s a bad sign. I started…

Marketing Team

4 min read

Strengthen Trust in Your Marketing Team
Strengthen Trust in Your Marketing Team
Marketing Team

4 min read


Sep 21, 2021

Avoid Living in Reactive Mode with a Strategic Marketing Plan

Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re rushed, anxious, and overwhelmed. You feel like you can’t get it all done. It’s a feeling we all know and hate. We each know when key analyst reports are coming out. We…

Marketing Strategy Tips

4 min read

Avoid Living in Reactive Mode with a Strategic Marketing Plan
Avoid Living in Reactive Mode with a Strategic Marketing Plan
Marketing Strategy Tips

4 min read


Sep 19, 2021

Destroy Endless Content Reviews with Clear Brand Messaging

Endless review cycles are a marketer’s trap Do you have blog posts and white papers drafted but unpublished? I’ve been there myself. Many times. If I create a blog post or piece of content that doesn’t “feel” right, it usually sits on my desktop for months. …

Content Marketing

3 min read

Destroy Endless Content Reviews with Clear Brand Messaging
Destroy Endless Content Reviews with Clear Brand Messaging
Content Marketing

3 min read


Sep 8, 2021

A Strategic Marketing Plan Lets You Focus on Marketing Tactics that Work

Shiny object syndrome keeps you from focusing on what matters What if I told you that you don’t have to post on all social media networks? Really. You can stop now. Not every company needs to be on TikTok. Not every company should have 100,000 subscribers to their YouTube channel. Not every company should even be using marketing emails. And…

Marketing Strategies

4 min read

A Strategic Marketing Plan Lets You Focus on Marketing Tactics that Work
A Strategic Marketing Plan Lets You Focus on Marketing Tactics that Work
Marketing Strategies

4 min read


Sep 3, 2021

When It’s Okay to Stop a Marketing Tactic

If you send an email campaign or post on social media but no one is around to care, should you do it again? Let me ask you this: Do you honestly think your customers or prospects would call you to make sure everything’s okay if you didn’t send out your weekly newsletter? Or what if you stopped posting on social media? Do you truly think you’d be missed? …

B2b Marketing

3 min read

When It’s Okay to Stop a Marketing Tactic
When It’s Okay to Stop a Marketing Tactic
B2b Marketing

3 min read


Aug 17, 2021

Watch Out for Cracks in Your Marketing Foundations

Cracks spread and they spread fast. If you’re a founder or seasoned CMO, you need to keep an eye out for cracks forming in your marketing foundations. Why? Because cracks spread and they spread fast. In the world of B2B marketing, they often appear as minor mistakes. Maybe you just haven’t been feeling that good buzz…

Marketing

3 min read

Watch Out for Cracks in Your Marketing Foundations
Watch Out for Cracks in Your Marketing Foundations
Marketing

3 min read


Aug 17, 2021

Compounding Marketing Defects in B2B Marketing

What do compounding defects have to do with marketing? Let’s learn the concept of “compounding defects.” This is a construction term, but it applies to marketing, too. In short, if your foundation has a small defect, it might not seem like a big deal. But, as the building gets taller, that defect compounds. By the time you build to…

B2b Marketing

4 min read

Compounding Marketing Defects in B2B Marketing
Compounding Marketing Defects in B2B Marketing
B2b Marketing

4 min read


Aug 17, 2021

Compounding Marketing Defects

What do compounding defects have to do with marketing? Let’s learn the concept of “compounding defects.” This is a construction term, but it applies to marketing, too. In short, if your foundation has a small defect, it might not seem like a big deal. But, as the building gets taller, that defect compounds. By the time you build to…

Marketing Strategy

4 min read

Compounding Marketing Defects
Compounding Marketing Defects
Marketing Strategy

4 min read


Nov 24, 2020

Marketing Dream Team

A colleague of mine asked me today how I would build my marketing dream team if I had 5 FTEs to work with. We were daydreaming about how we’d build a killer team. …

B2b Marketing

5 min read

Marketing Dream Team
Marketing Dream Team
B2b Marketing

5 min read

Michelle Tresemer

Michelle Tresemer

1 Follower

B2B Marketing Consultant | Guiding B2Bs to Get Control of their Marketing

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