Do you trust your marketing staff and vendors?

Think about it. When you ask about their marketing tactics, do you believe what they tell you right off the bat, or do you get a second opinion elsewhere? Maybe you even Google your question to check their answer.

That’s a bad sign.

I started…

If you send an email campaign or post on social media but no one is around to care, should you do it again?

What do compounding defects have to do with marketing?

In short, if your foundation has a small defect, it might not seem like a big deal. But, as the building gets taller, that defect compounds.

By the time you build to…

What do compounding defects have to do with marketing?

In short, if your foundation has a small defect, it might not seem like a big deal. But, as the building gets taller, that defect compounds.

By the time you build to…

So you’ve decided to join the social media craze. You’ve got Facebook set up, LinkedIn linked up, and Twitter ready to tweet. Everything looks great — the cover images even match!

Now what? How often should you post? Where do you post? What’s the tone? Where do you begin?

Whether…

Michelle Tresemer

B2B Marketing Consultant | Guiding B2Bs to Get Control of their Marketing

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